Amazon Prime Day has emerged as a global phenomenon, attracting millions of online shoppers seeking irresistible deals. Originally introduced to celebrate Amazon's anniversary, Prime Day has now evolved into a massive retail event that spans over multiple days, allowing businesses [...]
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at [...]
Respondents were asked to name their “default” or first source choice for TV. The first TV source poll was: 28% - said live TV from cable providers, down from 48% in 2016. 23% - said Netflix, up from 15% in [...]
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s [...]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know [...]
