The Marketing Challenge: Sun Wellness, Inc., a marketer of the natural food supplement Sun Chlorella, wanted to aggressively expand its customer base. Regularly mailed promotions had been used over the last four years, but a breakthrough effort was needed to [...]
Barry Kaye & Associates target audience are accredited investors. For over 15 years, Barry Kaye & Associates were helping protect the assets of accredited investors who have assets of $3 million and above. While very successful, they needed help to [...]
Health Alert today is the American dream come true. But when I first talked to the owner, it truly was only a dream. How did he turn an idea [...]
Health Alert today is the American dream come true. But when I first talked to the owners, it truly was only a dream. How did he turn an idea into a multimillion-dollar company? What was the marketing secrets--the keys [...]
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at direct marketing conferences, I'll offer a free 15-minute consultation [...]
