Marketing to parents and grandparents must cut through the media clutter. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the educational toy industry. Educators buy it for their [...]
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most TV commercials just didn’t make the cut as effective advertisements. Instead of selling, they focused on entertainment. As a marketer, [...]
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances have been made in refining data, helping you to do two things with data modeling: Increase your response…and profitability. Enlarge [...]
You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a 152-page roadmap to successful marketing. The primary advice: Those wanting to raise capital under the equity crowdfunding/JOBS Act. Secondary advice: [...]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers that will cripple and destroy your campaign...cause you to lose leads...and lose sales. In this short, 3-minute video, you will [...]
