Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. [...]
It was an insane amount of wasted money… This is an ad you should see on what not to do… and another ad that is great and done right. First, let’s look at the bad ad… it’s how you destroy [...]
QR codes have become a major marketing tactic to drive response. But here’s the bad news: They’re about to lose their punch. Why? Because Communist Chinese cyber criminals are flooding the market with fake QR codes – and your prospects [...]
You’re always on the lookout for the next big thing, right… the next marketing megatrend. Something that’ll give your company the edge, boost conversions and ROI, and leave your competitors scrambling to catch up. Well, I’ve got news for you: [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead [...]
