The Overlooked Value of Headline Testing: 6 Surprising Results That Can Dramatically Boost Your Marketing Response
Key Takeaways: • Testing headlines is the fastest, simplest way to boost response across every media channel. • Direct response copy headlines consistently outperform clever or indirect headlines—often by 200% to 500%. • What “should” work usually doesn’t. What “looks boring” often wins. Only testing reveals the truth. • Even [...]
Videolog Produces 14% Response Rate: Perfect Marketing Tool
Key Takeaways: Videologs massively boost response rates — up to 10x more than standard direct mail. Combines digital + physical for a powerful multisensory experience. Perfect for launches, renewals, high-ticket products, and fundraising. Real-world example: a 14% response rate and over $950,000 in projected revenue. Ideal for B2B and B2C [...]
8 Short Little-Known Things Every President & Marketer Should Know
Here are 8 short, but powerful things you should know: Amazon Introduced a New AI Powered ‘Help Me Decide’ Button The new tool is supposed to help customers choose between similar products based on the user’s browsing activity, searches, shopping history and preferences. 47% of Christmas Shoppers Will Buy Less [...]
Make Infomercials and VSL’s Work for You: 16 Breakthrough Strategies to Use Now
Key Takeaways: • Infomercials are making a major comeback in 2025-26. • CTV and OTT now accept 30-minute blocks, making long-form DR-TV more accessible than ever. • Major brands are generating billions using infomercial/VSL hybrids. • Long-form video builds trust, credibility, and conversions in ways short ads simply can’t. • [...]
Marketing Turnaround: Repositioning an Existing Product and Triggering 350% Growth: How to Transform a Struggling Product into a High-Profit Success Story
Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete repositioning and relaunch. Premium offerings can be revived — or created from scratch — with DR copy and strategy. Website design must follow direct response rules, not branding rules. Upsells, [...]
The Overlooked Value of Headline Testing: 6 Surprising Results That Can Dramatically Boost Your Marketing Response
Key Takeaways: • Testing headlines is the fastest, simplest way to boost response across every media channel. • Direct response [...]
Videolog Produces 14% Response Rate: Perfect Marketing Tool
Key Takeaways: Videologs massively boost response rates — up to 10x more than standard direct mail. Combines digital + physical [...]
8 Short Little-Known Things Every President & Marketer Should Know
Here are 8 short, but powerful things you should know: Amazon Introduced a New AI Powered ‘Help Me Decide’ Button [...]
Make Infomercials and VSL’s Work for You: 16 Breakthrough Strategies to Use Now
Key Takeaways: • Infomercials are making a major comeback in 2025-26. • CTV and OTT now accept 30-minute blocks, making [...]
Marketing Turnaround: Repositioning an Existing Product and Triggering 350% Growth: How to Transform a Struggling Product into a High-Profit Success Story
Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete [...]