How Television/Radio Campaign Combined with Multichannel Marketing Created a Successful Launch
Key Takeaways: Even in an uncertain economic climate, a direct-response strategy combining TV, radio, digital, and direct mail drove thousands of new paid subscribers. Swiss Confidential, an investment newsletter service, overcame investor panic and skepticism through credibility, education, and an irresistible offer. The CDMG campaign used 60-second radio and television [...]
Hidden Gold Beneath the Clicks: How Heat Maps Can Boost Your Response 25–100% – 6 Steps Every President and Marketing Director Should Know
Key Takeaways: Most marketers lose 25–50% of potential sales because they don’t see where users click — or try to click — on their page. Heat maps visually reveal behavioral intent, showing where interest dies or thrives. Turning “dead clicks” into live links and AEO-optimized content pages can rescue lost [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Elon Musk ‘Grokipedia’ to Rival Wikipedia Wikipedia is radical left bias. It distorts, blocks and censors Christians, conservatives, libertarians and Republicans. Now it will have competition. Elon Musk’s xAI Grok team is building Grokipedia, pitched as an AI-driven rival to [...]
Crisis Ahead: How Smart Marketers Safeguard ROI When Terrorism Strikes [5 Step Action Plan]
Key Takeaways: • A recently foiled FBI terror plot in Dearborn, Michigan was a wake-up call for every marketer. A terrorist attack can strike anytime, anywhere. • Terror events can crush response rates and destroy ROI within minutes—nationally or locally. • Major attacks cause a 5–10 day collapse in response; [...]
From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]
Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that worked on a tight startup budget: accountable DR ads, direct response copy/strategy, irresistible offer, creative testing, right media/data, rigorous analysis, and staying a step ahead. Targeting pivot: from medical pros [...]
How Television/Radio Campaign Combined with Multichannel Marketing Created a Successful Launch
Key Takeaways: Even in an uncertain economic climate, a direct-response strategy combining TV, radio, digital, and direct mail drove thousands [...]
Hidden Gold Beneath the Clicks: How Heat Maps Can Boost Your Response 25–100% – 6 Steps Every President and Marketing Director Should Know
Key Takeaways: Most marketers lose 25–50% of potential sales because they don’t see where users click — or try to [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Elon Musk ‘Grokipedia’ to Rival Wikipedia Wikipedia is radical left [...]
Crisis Ahead: How Smart Marketers Safeguard ROI When Terrorism Strikes [5 Step Action Plan]
Key Takeaways: • A recently foiled FBI terror plot in Dearborn, Michigan was a wake-up call for every marketer. A [...]
From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]
Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that [...]