Surprise: Why Gen Z Is Responding to Direct Mail — And Boosting ROI by 24% or More
Key Takeaways: Gen Z (born 1997–2012) shows strong response to direct mail. Many marketers mistakenly assume Gen Z ignores mail. Integrating digital and direct mail increases response rates by 18–24%... often more. In a live demonstration, over 80% of Gen Z employees said direct mail influenced their direct mail buying [...]
How a Multichannel Campaign Produced a $9.57-to-1 ROI — The Five-Step Multichannel Formula Behind This Breakthrough Campaign
Key Takeaways: This multichannel campaign generated $9.57 in revenue for every $1 invested Produced 13,434 new subscribers or prospects Direct mail alone delivered a $9.57-to-1 ROI More than 78,000 prospects visited the landing page Average landing page engagement time exceeded 4 minutes The campaign generated 2,318 free report downloads Targeting [...]
How You Can Listen to Any DMU Article
Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: Perplexity is Pulling Back from Ads AI search startup Perplexity is not going to sell ads. Despite testing labeled sponsorship placements in its AI search platform, the company is now distancing itself from ads amid fears users won’t trust chatbots with an [...]
How a Three-Dimensional “Influencer” Campaign Changed Everything [Video Briefing]
Key Takeaways: Accutrade used a three-dimensional influencer direct mail campaign to reach investment newsletter publishers. The campaign targeted trusted financial newsletter influencers followed by over two million active investors. A creative three-part 3-D FedEx mailing featuring rare pennies reinforced the company’s unique selling proposition. The sequential mailings created curiosity and [...]
Surprise: Why Gen Z Is Responding to Direct Mail — And Boosting ROI by 24% or More
Key Takeaways: Gen Z (born 1997–2012) shows strong response to direct mail. Many marketers mistakenly assume Gen Z ignores mail. [...]
How a Multichannel Campaign Produced a $9.57-to-1 ROI — The Five-Step Multichannel Formula Behind This Breakthrough Campaign
Key Takeaways: This multichannel campaign generated $9.57 in revenue for every $1 invested Produced 13,434 new subscribers or prospects Direct [...]
How You Can Listen to Any DMU Article
Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: Perplexity is Pulling Back from Ads AI search startup Perplexity is not [...]
How a Three-Dimensional “Influencer” Campaign Changed Everything [Video Briefing]
Key Takeaways: Accutrade used a three-dimensional influencer direct mail campaign to reach investment newsletter publishers. The campaign targeted trusted financial [...]