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Blog2025-03-18T13:51:10-06:00
1504, 2025

Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know

By |April 15, 2025|Advertising & Marketing, Business Growth, Direct Response Marketing, Investment Marketing|

The audience was shocked.  What I told company Presidents changed an important reality most got wrong.   And at another talk an audience of marketing and advertising professionals was stunned.   To both audiences I said during times of economic uncertainty, businesses often make poor choices that are destructive but seem logical [...]

904, 2025

Tariffs and Your Advertising: Strategies for Surviving, Growing and Dominating Your Market [3 Keys to Success]

By |April 9, 2025|Advertising & Marketing, Current Events, Investment Marketing, Recession/Inflation|

The trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, including a recession… or inflation… or stagflation? Having navigated my advertising agency clients through five recessions/stagflation, the Jimmy Carter 14% inflation rate and Biden’s 20% (in four years)… and even [...]

904, 2025

Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [VIDEO]

By |April 9, 2025|Customer Interest, E-Commerce, Product Marketing|

The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items [...]

904, 2025

Direct Mail Breakthrough In An Online World [VIDEO]

By |April 9, 2025|Direct Mail, Lead Generation, ROI, Sales, Transactional Data Modeling|

“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital or email. That’s largely due to better AI generated TDM – Targeted Data Modeling. And of course, new formats and 86% lift in response with multichannel marketing. But creative must [...]

904, 2025

4 Short Little-Known Things Every President & Marketer Should Know

By |April 9, 2025|Advertising & Marketing, Amazon, Artificial Intelligence, Google|

Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires are on Forbes’ Billionaire list. That’s up 247 from the 2024 list. #1 on the list? Elon Musk. Here are the top 10: Rank Name Net Worth Age Country/ Territory [...]

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