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Blog2025-03-18T13:51:10-06:00
2409, 2025

5 Short Little-Known Things Every President & Marketer Should Know

By |September 24, 2025|Direct Mail, E-Commerce, Pinterest|

Here are 5 short, but powerful things you should know: Pinterest: New Where-To-Buy Links Great for E-Commerce and Retail Marketers Pinterest is launching where-to-buy links, enabling advertisers to drive interested customers to a selection of retailers while receiving purchase intent data. The links make standard image ads shoppable by helping [...]

2409, 2025

Web Tip: Floaters & Pop-Ups — The Fastest Way to Build a Profitable Prospect Database

By |September 24, 2025|Digital Marketing, Floaters & Pop-Ups, Website/Landing Page Strategies and Tactics|

Key Takeaways: Floaters (pop-ups) are still one of the fastest, most cost-effective ways to grow an email database. Well-executed pop-ups convert 8–12% of visitors, compared to just 3–5% for static sign-up boxes. Exit-intent pop-ups, scroll-based triggers, and segmented offers consistently outperform generic pop-ups. The right incentive matters—reports, checklists, or discounts [...]

2409, 2025

18 Powerful Retargeting Strategies to Supercharge Your Leads & Sales

By |September 24, 2025|Artificial Intelligence, New Strategies and Tactics, Retargeting|

Key Takeaways: Retargeting recovers lost sales that would otherwise vanish. Use multi-channel tactics — digital AND direct mail. Personalization and social proof increase conversions dramatically. AI tools can automate and optimize retargeting campaigns. Cross-channel consistency keeps your message powerful and persuasive.     Fact: Over 95% of visitors leave your [...]

1709, 2025

9 Things Every President and Marketing Director Must Know About E-Commerce Growth

By |September 17, 2025|AEO, Artificial Intelligence, Christmas, Direct Mail, E-Commerce, Successful Marketing Campaigns|

Key Takeaways: E-commerce sales are climbing, but consumer caution means competition is tougher than ever. Innovation, multi-channel marketing, and creative testing are no longer optional—they’re survival tools. Direct mail + digital produces extraordinary results. AI, CTV, and social commerce are now critical growth drivers. AEO (Answer Engine Optimization) is the [...]

1609, 2025

Direct Mail: The 3-D Breakthrough Driving Profitable Responses

By |September 16, 2025|Direct Mail, ROI, Three-Dimensional Piece|

Key Takeaways: 3-D direct mail works—even with skeptical, hard-to-reach audiences. FedEx + creativity = guaranteed attention. Response rates soar when you combine physical engagement with strong direct response copy. ROI multiplies when campaigns are designed with strategy, not gimmicks. Direct mail is evolving—and 3-D is one of the most powerful [...]

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