Copy Tip: Power Words that Trigger Action
Key Takeaways: Power words grab attention, spark curiosity, and drive action. They're not just fluff — they persuade and motivate quickly, which is critical since you only have seconds to make an impression. Why Power Words Matter Do you want your copy to get read… or ignored? The difference [...]
Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why it matters: Studies show 70%+ of buyers have purchased after seeing a YouTube ad. Direct-response edge: With the right message, pre-roll generates leads and sales—not just views. Best practices: Grab [...]
VISA and Mastercard New AI for eCommerce Marketers
VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and others. Intelligent Commerce uses AI-ready cards with tokenized credentials and use-set preferences to let AI agents find and buy items without exposing card data. It will create personalized shopping recommendations. [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Musk Says Ads in Grok Will Fund xAI’s AI Costs Ads may soon appear in responses from Grok, the X-embedded AI chatbot. Elon Musk said he hoped advertising in Grok would generate funding for investment in AI development. He said [...]
The Little-Known Direct Mail Secret that Boosts Response by 25-50%
Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, compel opens and increase response.. Why it matters: Properly tested teaser copy has increased response rates by 25–50% across B2C and B2B campaigns. How it works: It sets the stage, [...]
Copy Tip: Power Words that Trigger Action
Key Takeaways: Power words grab attention, spark curiosity, and drive action. They're not just fluff — they persuade and motivate [...]
Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why [...]
VISA and Mastercard New AI for eCommerce Marketers
VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Musk Says Ads in Grok Will Fund xAI’s AI Costs [...]
The Little-Known Direct Mail Secret that Boosts Response by 25-50%
Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, [...]