VISA and Mastercard New AI for eCommerce Marketers
VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and others. Intelligent Commerce uses AI-ready cards with tokenized credentials and use-set preferences to let AI agents find and buy items without exposing card data. It will create personalized shopping recommendations. [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Musk Says Ads in Grok Will Fund xAI’s AI Costs Ads may soon appear in responses from Grok, the X-embedded AI chatbot. Elon Musk said he hoped advertising in Grok would generate funding for investment in AI development. He said [...]
The Little-Known Direct Mail Secret that Boosts Response by 25-50%
Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, compel opens and increase response.. Why it matters: Properly tested teaser copy has increased response rates by 25–50% across B2C and B2B campaigns. How it works: It sets the stage, [...]
The Magalog: An Infomercial in Print That Transforms Response Rates
Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email. Using a multichannel/omnichannel approach with digital, email and video to the same names receiving the magalog [...]
Testing Corner: Surprising Results When Testing Gender Response
Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates and uncover hidden opportunities. Sometimes the “wrong” data (like a women’s list tested to men) turns into a goldmine. Creative format, spokesperson gender, and copy tone all influence male vs. [...]
VISA and Mastercard New AI for eCommerce Marketers
VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Musk Says Ads in Grok Will Fund xAI’s AI Costs [...]
The Little-Known Direct Mail Secret that Boosts Response by 25-50%
Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, [...]
The Magalog: An Infomercial in Print That Transforms Response Rates
Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep [...]
Testing Corner: Surprising Results When Testing Gender Response
Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates [...]