“12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”
Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional connection (“Merry Christmas”). Build gift hubs that simplify decision-making and boost average order size. Use direct-response copy to drive immediate conversions. Implement AEO to capture AI and voice-search traffic in [...]
11 Secrets Every Marketer Should Know About CTV and First-Party Data
Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact households. Blend direct buys with programmatic for reach and control. Integrate CTV with direct mail, email and digital for a multichannel / omnichannel halo effect. Track cost per lead, cost [...]
The Greatest Loss of Online Sales – And How To Recover It
Key Takeaways: Shopping cart abandonment is the biggest loss point in online sales. The average cart abandonment rate is ~70%, and even higher on mobile. Main causes include surprise fees, slow checkout, and forced account creation. Recovery methods include multi-step emails, SMS/push reminders, and real-time nudges. Fixing abandonment issues can [...]
Forbes: Richest Americans
Forbes released its annual Forbes 400 list ranking the 400 richest Americans. Below are the top 15. Elon Musk remained #1. In fact he became the first person on the list to surpass $400 billion. That puts him $152 billion ahead of second-place Larry Ellison of Oracle. 14 newcomers made [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Google’s Next Big Move? Google’s AI mode will soon be the default search experience Google is quickly losing the search audience… and the AI search race. So Google watchers expect it to happen soon. Two Major Marketing Changes for ChatGPT [...]
“12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”
Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional [...]
11 Secrets Every Marketer Should Know About CTV and First-Party Data
Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact [...]
The Greatest Loss of Online Sales – And How To Recover It
Key Takeaways: Shopping cart abandonment is the biggest loss point in online sales. The average cart abandonment rate is ~70%, [...]
Forbes: Richest Americans
Forbes released its annual Forbes 400 list ranking the 400 richest Americans. Below are the top 15. Elon Musk remained [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Google’s Next Big Move? Google’s AI mode will soon be [...]