5 Little-Known Personalization Direct Mail Rules
Key Takeaways: Over-personalization reduces response faster than under-personalization in direct mail. The type of data used matters more than the volume of data used. The P.S. is still one of the highest-leverage personalization zones in direct mail. High-quality handwritten execution can double open rates in the right segments. Pre-canceled, commemorative, [...]
4 AI Realities Every Marketer Must Understand Before the Third Quarter of 2026
Key Takeaways: AI didn’t just influence Christmas shopping in 2025 — it outperformed every traditional traffic source AI-referred traffic converted up to 54% better than non-AI sources during peak days The shift from SEO to AEO (Answer Engine Optimization) is no longer optional AI traffic delivers higher-value buyers, longer engagement, [...]
Testing Corner: Why Your Database Is Still the #1 Key to Marketing Success
Key Takeaways: Your in-house prospect database consistently outperforms rented or purchased lists. Recency matters—but relationship matters more. Most marketers underinvest in their database while overspending on new lead acquisition. Database prospects respond at multiples—not percentages—above cold lists. Testing proves: the closer the relationship, the higher the response. In 2026, database-first [...]
Direct Response Copy Tip: Don’t Confuse Your Reader with Long or Complicated Sentences
Key Takeaways: • Most prospects will never reread your sentence. • Long or complicated sentences reduce response. • One sentence should communicate one idea. • “You”-oriented copy consistently outperforms abstract language. • Simple copy improves response and AI/AEO visibility. • If your copy slows the reader down, response collapses. [...]
Chevron’s Winning Campaign: How Integrated Content + Direct Response Drives Measurable Results
Key Takeaways: Response increases when content is combined with direct response discipline not when content replaces it. Headlines and copy structure still account for the majority of campaign success. Clear objectives and accountability separate “busy marketing” from profitable marketing. Value-added content builds anticipation and long-term engagement. Every asset must tell [...]
5 Little-Known Personalization Direct Mail Rules
Key Takeaways: Over-personalization reduces response faster than under-personalization in direct mail. The type of data used matters more than the [...]
4 AI Realities Every Marketer Must Understand Before the Third Quarter of 2026
Key Takeaways: AI didn’t just influence Christmas shopping in 2025 — it outperformed every traditional traffic source AI-referred traffic converted [...]
Testing Corner: Why Your Database Is Still the #1 Key to Marketing Success
Key Takeaways: Your in-house prospect database consistently outperforms rented or purchased lists. Recency matters—but relationship matters more. Most marketers underinvest [...]
Direct Response Copy Tip: Don’t Confuse Your Reader with Long or Complicated Sentences
Key Takeaways: • Most prospects will never reread your sentence. • Long or complicated sentences reduce response. • One sentence [...]
Chevron’s Winning Campaign: How Integrated Content + Direct Response Drives Measurable Results
Key Takeaways: Response increases when content is combined with direct response discipline not when content replaces it. Headlines and copy [...]