Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… We’ve all rated a product or service this way… And we should apply it to our marketing efforts as well… [...]
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of [...]
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine tastings, and I've discovered wine companies' marketing strategies as I visit. So, I watched the wine market closely and found [...]
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s especially self-evident in lead generation conversion campaigns. After you generate a lead, then what? You close the sale. It seems like [...]
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about old-fashioned TV. My agency has created over 300 TV ads and 13 infomercials for our clients. It still works. But [...]
D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing the physical mail address of visitors to your landing page or website… and immediately sending them a direct mail piece. [...]
In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The topic was how to advertise in uncertain [...]
1.) Amazon Employees: CEO Bold Call Amazon employees who comply with the company’s 5-days-a-week-in-the-office policy taking effect in January 2025 can quit, said AWS CEO Matt Garman during a meeting last week. “If there are people who just don’t work [...]
A major new trend is improving shopping carts. One of the tools is Google’s Wallet integration for next level e-commerce. Integrating tools like Google Wallet can transform your customer’s shopping experience, making checkouts faster, safer, and more convenient. At CDMG [...]
As you plan your Christmas and 2025 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close to and involved with the products that they make [...]
