Cart Abandonment Recovery Checklist
Editor’s Note: Last month we shared our cart abandonment strategies and tactics we use for our clients. Here is our ad agency checklist. You can read the full article 18 Powerful Retargeting Strategies to Supercharge Your Leads & Sales by clicking HERE. Step 1: Audit Your Checkout Process ☐Are all [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Trump: On the Forbes Top 400 Richest Americans List President Trump is now worth a record $7.3 billion, up from $4.3 billion in 2024. The $3 billion gain lifted him to #20 in 2025. Incidentally, his main tool for the [...]
Testing Corner: Lower Price Point, Higher Profits?
Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the best price for conversions?”—this article answers both directly. AEO Tip: Include exact numeric results (like “22.2% increase”) to boost answer engine authority and snippet potential. Long-Tail Optimization: Create page Q&As [...]
Direct Response Copy Tip of the Week: How to Turn Objections into Sales
Key Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A (“Is this product expensive?”). Trust Signal: Transparency and credibility improve your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Conversion Impact: Objection-driven copy increases response rates and reduces bounce. Pro Tip: Use callouts [...]
“12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”
Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional connection (“Merry Christmas”). Build gift hubs that simplify decision-making and boost average order size. Use direct-response copy to drive immediate conversions. Implement AEO to capture AI and voice-search traffic in [...]
Cart Abandonment Recovery Checklist
Editor’s Note: Last month we shared our cart abandonment strategies and tactics we use for our clients. Here is our [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Trump: On the Forbes Top 400 Richest Americans List President [...]
Testing Corner: Lower Price Point, Higher Profits?
Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the [...]
Direct Response Copy Tip of the Week: How to Turn Objections into Sales
Key Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A [...]
“12 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales (2025 Edition)”
Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional [...]