How One Video Generated 48,000 New Paid Subscribers in Less Than 6 Months: The Power of VSL
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have created over 400 TV commercials, infomercials, videos, and VSLs. A [...]
“Newsalog” Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]
80 to 1 ROI… It’s a marketer's dream. And that’s what happened with one multichannel or omnichannel campaign. The primary source of buyers and profits: a Newsalog A newsalog is a little-known, but powerful direct mail format. Direct mail in an online world is a fundamental part of a multichannel [...]
Copy Tip: Facts or Emotions?
Writing an ad or direct mail piece requires balancing facts and emotions. Specific facts are needed when writing to certain individuals, or the sale/lead will not be generated. Others will respond best to a highly emotional piece. Some great fundraising pieces are heavy with emotion from start to finish. This [...]
Testing Corner: How a Change in Subject Line Can Boost Response by 26%
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy, and graphics. You can test hundreds of variables that could help you boost your response. I did a campaign for a newsletter called Strategic Investing. I sent the same email to the same list but [...]
Massive Political Ad Spending Ahead – 4 Things You Should Know
Money Already Spent $2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of the $2.48 billion in the 2020 election cycle. Trump vs. Biden – Biden Way Ahead Since Super Tuesday, President Biden has spent $99 million vs. $29.3 million Trump. Plus, Biden [...]
How One Video Generated 48,000 New Paid Subscribers in Less Than 6 Months: The Power of VSL
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is [...]
“Newsalog” Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]
80 to 1 ROI… It’s a marketer's dream. And that’s what happened with one multichannel or omnichannel campaign. The primary [...]
Copy Tip: Facts or Emotions?
Writing an ad or direct mail piece requires balancing facts and emotions. Specific facts are needed when writing to certain [...]
Testing Corner: How a Change in Subject Line Can Boost Response by 26%
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy, and graphics. You can test [...]
Massive Political Ad Spending Ahead – 4 Things You Should Know
Money Already Spent $2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of [...]