The Great January Response Spike Ahead – And What to Do About It?
The end of December and the beginning of January have historically been a spike in response to generate leads and sales. With slight timing differences, this is the time for both B2C and B2B marketers for all products and services. That means, proper planning for all your marketing… It also means launching [...]
Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group… but an individual made in the image of God. Make the copy [...]
Testing Corner: Questions – Do They Work?
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show examples of what I have [...]
Special Report: 31 Powerful Marketing Tips for the Christmas Season
Christmas… are you going to use the best strategies and tactics possible for Christmas 2024? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 31 Need-to-Know tips to help you successfully market this Christmas season helping to [...]
Podcasters Listeners: What Marketers Should Know…
Advertisers have found that podcasts are some of the best ROI media they use. 135 million Americans listen to podcasts monthly. The typical consumer listens to 8.3 episodes a week. 15% of podcast listeners say they stick to their current shows and don’t try new ones. 36% try new podcasts [...]
The Great January Response Spike Ahead – And What to Do About It?
The end of December and the beginning of January have historically been a spike in response to generate leads and [...]
Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, [...]
Testing Corner: Questions – Do They Work?
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always [...]
Special Report: 31 Powerful Marketing Tips for the Christmas Season
Christmas… are you going to use the best strategies and tactics possible for Christmas 2024? The December-January season is traditionally [...]
Podcasters Listeners: What Marketers Should Know…
Advertisers have found that podcasts are some of the best ROI media they use. 135 million Americans listen to podcasts [...]