New Trend—Defensive Inflation Marketing (DIM)
(DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? A growing number of companies recognize that we are set to experience increasing inflation worries for 2024 and a long period of stagflation. [...]
Marketing Alert: Shocking Spike in Political Spending
Marketers are seeing inventory shrink and prices rise as political spending spikes. Many marketers are switching to direct mail, reducing or stopping digital spending and electronic spending. According to AdImpact, the Trump campaign is running $12.2 million worth of ads in six swing states through mid-August. Harris bought $50 million [...]
Understanding Multichannel Marketing: How Your Company Can Do It Right… and Avoid Costly, Time-Wasting Blunder
Entrepreneurs, company presidents, and marketing directors are often confused… even overwhelmed… with choosing the most cost-effective and powerful ways to: Generate leads and convert them into sales Bring in new customers faster and more efficiently Dominate their market with an exciting product or service Successfully launch a new product or [...]
6 Trends For Ad Growth In 2024: 6 Things You Should Know
Ad growth for 2024 is strong The U.S. advertising industry grew 5% in 2023 to $360 billion and increased another 4.2% (excluding political advertising) so far in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. Digital platforms: The big winners These include search, social, commerce, [...]
Key Copy Essentials to Help You Increase Responses Even in a Recession, Stagflation, or Inflationary Economy
What are your prospect’s greatest fears that could kill or cripple your sales? For many, it’s the economy and its impact on their businesses or family. You should address—not ignore—your target market’s fears and anxieties. These can include: Another Business Downturn Unemployment Stock market Crash and Volatility Fear of Government [...]
New Trend—Defensive Inflation Marketing (DIM)
(DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. [...]
Marketing Alert: Shocking Spike in Political Spending
Marketers are seeing inventory shrink and prices rise as political spending spikes. Many marketers are switching to direct mail, reducing [...]
Understanding Multichannel Marketing: How Your Company Can Do It Right… and Avoid Costly, Time-Wasting Blunder
Entrepreneurs, company presidents, and marketing directors are often confused… even overwhelmed… with choosing the most cost-effective and powerful ways to: [...]
6 Trends For Ad Growth In 2024: 6 Things You Should Know
Ad growth for 2024 is strong The U.S. advertising industry grew 5% in 2023 to $360 billion and increased another [...]
Key Copy Essentials to Help You Increase Responses Even in a Recession, Stagflation, or Inflationary Economy
What are your prospect’s greatest fears that could kill or cripple your sales? For many, it’s the economy and its [...]