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E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
A publisher was excited about a new product he was writing about for his investment subscribers. He wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding new medical technology, I got excited too and told them, [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be [...]
Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take [...]
The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, rising costs caused by inflation, prospects, and clients potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to survive but thrive, grow, and dominate [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… [...]
E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
A publisher was excited about a new product he was writing about for his investment subscribers. He wanted to know [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks [...]
Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for [...]
The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, rising costs caused by inflation, prospects, and [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he [...]