The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
The “fail-proof” secret to maximize profits is a very important rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success but largely ignored. The rule? “Make sure your headlines [...]
For The Third Time, Google Has Delayed the Death Of The Cookies: 4 Things You Should Know
Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the deprecation of all cookies now in early 2025. Despite the stay of execution, marketers shouldn’t use the delay as a reason to find alternatives to cookies. Marketing built around first-party [...]
Streaming Video Shake Up Ahead – See Price Hikes
With rising prices/costs and consumers cutting back, there has been a shakeup in streaming services… including navigating higher price points. For example: Paramount, Disney, and Comcast (etc!) had over $5 billion in losses in 2023 according to The Financial Times. Disney + raised their no-ads tier price by 75% in [...]
Early Voting Marketing Alert: The Election Starts in September – What Every Advertiser Must Know
Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political marketing Less Inventory How you navigate this is critical to your cost per lead or sale. The nation’s first early voting date is September 16 in Pennsylvania. Then there’s: September [...]
“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving features, [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
The “fail-proof” secret to maximize profits is a very important rule… a rule often overlooked. Break the rule, and you [...]
For The Third Time, Google Has Delayed the Death Of The Cookies: 4 Things You Should Know
Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the [...]
Streaming Video Shake Up Ahead – See Price Hikes
With rising prices/costs and consumers cutting back, there has been a shakeup in streaming services… including navigating higher price points. [...]
Early Voting Marketing Alert: The Election Starts in September – What Every Advertiser Must Know
Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political [...]
“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response [...]