How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even have a strategy of hope and good news. Obviously, history gives [...]
Marketing Confusion: What Media To Use Or Not To Use [VIDEO- Including 10 Must Have Strategies]
Let me share one of the most common confusions among marketing directors and company presidents — it’s what is the best possible media format or channel to use in your marketing. You have many marketing channels or media options but what is best for you? Every marketer is different. Every [...]
Multichannel Marketing Generates 22% Response Rate: How To Get Large Responses From A Small Target Market [the Magic of 3-D]
22% is a good response rate. But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it. Let me explain. Here are two things you should know. Here [...]
D2C Marketing: Lessons on Supplement Marketing in a Recessionary/ Inflationary Market [5 Things Marketers Should Know]
The recessionary/inflationary economic conditions impact every company and marketer. Buying habits… response rates… leads, and sales are impacted. And so is direct-to-consumer marketing… including E-commerce. The supplement industry marketing is no different. Here are 5 things you should know - Great lessons for not only the supplement market but for [...]
6 Little-Known Reasons Value Added Marketing Will Boost Your Direct Mail Response Rate
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to not even want to discover what you have to offer. They will not be taking a look at your mailing [...]
How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through 5 [...]
Marketing Confusion: What Media To Use Or Not To Use [VIDEO- Including 10 Must Have Strategies]
Let me share one of the most common confusions among marketing directors and company presidents — it’s what is the [...]
Multichannel Marketing Generates 22% Response Rate: How To Get Large Responses From A Small Target Market [the Magic of 3-D]
22% is a good response rate. But we were not surprised because high response rates like this are not unusual [...]
D2C Marketing: Lessons on Supplement Marketing in a Recessionary/ Inflationary Market [5 Things Marketers Should Know]
The recessionary/inflationary economic conditions impact every company and marketer. Buying habits… response rates… leads, and sales are impacted. And so [...]
6 Little-Known Reasons Value Added Marketing Will Boost Your Direct Mail Response Rate
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that [...]