As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive Copy”: In a time of high prices and business/economic uncertainty, your prospect or customer may cut back on a new [...]
You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception? Your marketing budgets… Does it match today’s new market [...]
![How A Multichannel Marketing Campaign Helped A Company Generate a 9.57 to 1 ROI [5 Steps To Success And Campaign Results]](https://cdmginc.com/wp-content/uploads/2024/02/How-A-Multichannel-Marketing-Campaign-Helped-A-Company-Generate-a-9.57-to-1-ROI-5-Steps-To-Success-And-Campaign-Results-669x272.jpg)
Achieving a 9.57 to 1 ROI. That’s what happened to one marketer using multichannel e-commerce marketing strategies and tactics. Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional [...]
CBS has sold out of all its Super Bowl advertising inventory by November 2023. A 30-second ad was going for between $6.5 million and $7 million, the same as 2023. The Super Bowl is at Allegiant Stadium in Las Vegas. [...]
The revenue for Alphabet has now been publicly made, which shows a reversal from a downward trend to an upward trend in its revenue. Alphabets overall ad revenue for the period hit $65.5 billion, an 11% digital ads increase. Google’s [...]
Caleb will speak at Natural Products Expo West in Marriott Platinum Ballroom 1 and 2 on March 13th, 2024, over “Three Overlooked Marketing/Advertising Strategies.” The Natural Products Expo West is the leading trade show in the natural, organic, and healthy [...]
Companies screw up… it happens. When you’re a successful company that sells your products worldwide, there are bound to be times when a defect makes it through the assembly line and in the hands of customers. We all know this, [...]
The latest Chevy digital commercial is a surprise… Why? It’s surprising because it's not trying to promote a political message, cry out for social change, or some “social justice.” It’s not a DEI agenda. No, it’s heartfelt. Something that most [...]
For the first time, mobile shopping is expected to overtake desktop buying this Christmas. According to Adobe Analytics, more than half of the spend online (51.2%) will be on mobile devices. They found that cell phones amounted to $5.3 billion [...]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the [...]
