One of the great new innovations in integrated marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing addresses of your landing page or website visitors, allowing you to retarget them by sending a [...]
Amazon Prime Day has emerged as a global phenomenon, attracting millions of online shoppers seeking irresistible deals. Originally introduced to celebrate Amazon's anniversary, Prime Day has now evolved into a massive retail event that spans over multiple days, allowing businesses [...]
Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using with its higher costs, antimarketing restrictions and less targeting, resulting in low ROI … or whether you’d be better off putting your cash elsewhere … [...]
How can you increase direct mail response by 25-50%? Teaser copy. Teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want to [...]
One of the rules in copywriting is using excitement in your copy. Excitement will increase your response. Boring copy will decrease response. Sometimes what’s exciting and important to you isn’t interesting to the prospect. So, you need to understand and [...]
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistake. Direct mail is still a powerful lead [...]
Programmatic ad buys are easy but costly in ad spend and result in less response. In fact, marketers could save, at minimum, $13 billion by cutting click-bait websites from their ad spends using programmatic ad buys. Here is the problem. [...]
The California Socialist government forced my business to flee the state. So, I moved my business to Tennessee, and I have no regrets. However, it was not an easy choice. Before I made my final decision to move, I was [...]
The number of podcast listeners has surged by approximately 70% over the past 4-5 years, with well over 150 million monthly podcast listeners in the U.S. and it’s still growing. Podcast advertising is also continuing to show growth in 2023 [...]
