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Digital Marketing

Digital Marketing

How to Use Testimonials to Dramatically Boost Your Response

Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they [...]

The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits

The “fail-proof” secret to maximize profits is a very important rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing [...]

For The Third Time, Google Has Delayed the Death Of The Cookies: 4 Things You Should Know

Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the deprecation of all cookies now in early 2025. Despite the stay of execution, marketers shouldn’t use the delay as a [...]

Streaming Video Shake Up Ahead – See Price Hikes

With rising prices/costs and consumers cutting back, there has been a shakeup in streaming services… including navigating higher price points. For example: Paramount, Disney, and Comcast (etc!) had over $5 billion in losses in 2023 according to The Financial Times. [...]

Early Voting Marketing Alert: The Election Starts in September – What Every Advertiser Must Know

Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political marketing Less Inventory How you navigate this is critical to your cost per lead or sale. The nation’s first early [...]

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