Finding TV streaming subscriber data can be difficult. But now you can target TV audiences and viewership categories based on streaming subscriptions by combining streaming services e-commerce data with real transactional, demographic, and lifestyle information to paint a more complete [...]
Christmas… are you going to use the best strategies and tactics possible for Christmas 2023? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 30 Need-to-Know tips [...]
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I did a campaign for a newsletter [...]
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they [...]
We recommended bringing together a group of newsletter writers to meet the company during peak conference season. Most marketers — including B2C — can identify a small, hard to reach audience that could be highly profitable. For one marketer, the [...]
What makes a landing page that creates response and profits? Your leads have opened your direct mail, or email, or clicked your Facebook or digital ads. They come to your website or landing page but, instead of being intrigued an [...]
Political ad spending in the 2024 cycle is $1.06 billion as the rate of spending continues to outpace the 2020 cycle, compared to $640 million that had been invested at this point four years ago. Local political ad spending is [...]
Should you allocate ad spending for a test for podcasting? The answer is yes. Your ROI should be outstanding if you do it right. We recommend it and see the results. That’s why Henkel’s Schwarzkopf Keratin Hair Color tried it, [...]
I just gave a speech on 10 actionable D2C marketing trends for 2024 to supercharge your sales. These are the often-little known strategies and tactics that are working best today. Every reader should watch this 58-minute video no matter what [...]
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in [...]
