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Digital Marketing

Digital Marketing

Marketer Alert: The Massive Hurricanes That Have Devastated Florida, Georgia, South Carolina, North Carolina, and Tennessee Have Impacted Every Marketer Who Markets in These States—What You Should Do…

When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything else. They are looking to pick up the pieces, help neighbors, and survive. The same goes for direct mail. Many [...]

By |2024-10-10T16:36:52-06:00October 10, 2024|Advertising & Marketing, Current Events, Digital Marketing, Marketing Alert|

Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!

Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously, and many assume that’s because it works. [...]

Marketing Turnaround: Repositioning an Existing Product and Taking it to a Higher Level of Profitability and Growth (350% Over Expectations)

How do you successfully create a marketing turnaround? It usually requires significant changes involving branding, positioning, offer, and yes, creative execution. That’s what my team did in helping turn TheStreet.com around from falling sales. TheStreet.com is an investment website best [...]

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