Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or [...]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they will not even want to discover what you have to offer. They [...]
“Direct mail in an online world is powerful because it works.” But some techniques increase response or lower it; I focus on the traditional letter mailer in this video. In this video, I discuss the techniques separating winners from losers: [...]
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing [...]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 113 awards for the creative. What is [...]
