The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know [...]
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t [...]
Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy will probably win. But I do believe something in the copy should be short. In fact, most copywriters make a [...]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 104 awards for the creative. What is [...]
Most traditional agencies create "branding" art and copy: beautiful design with clever copy. But it's not what motivates your prospect to respond. Direct response marketing is based on the science of what makes advertising effective and why. Using tried-and-true rules, [...]
Early Warning Signal Triggered as Google Advertising Revenue Crashes: 5 Things Every President and Marketing Director Should Know About Growing Economic Changes
Testing Corner: How to Stop Losing Sales in the Final Stretch
How to Target a Difficult and Small but Critical Audience: A Powerful 32% Response Rate
#1 Common and Costly Direct Mail Blunder
Direct Response Copy Tip: 8 Little-Known 1st Paragraph Rules for Success
