Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, [...]
28% response. How? Why? Because of a unique little-used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best-kept secrets when you have a small target audience for both [...]
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have [...]
Writing an ad or direct mail piece requires balancing facts and emotions. Specific facts are needed when writing to certain individuals, or the sale/lead will not be generated. Others will respond best to a highly emotional piece. Some great fundraising [...]
Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% [...]
