When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when [...]
You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception of your product or service in light of competition, [...]
![Little-known Copywriting Secret The Power of Believing [Video Briefing]](https://cdmginc.com/wp-content/uploads/2024/04/Little-known-Copywriting-Secret-The-Power-of-Believing-Video-Briefing-669x272.jpg)
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the [...]
3X increase in new customers… daily. That is the result of a recent direct response campaign we created for a meal delivery service. How? By using a little-known secret that we have perfected. Let me explain. Paid social advertising is a [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead [...]
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or [...]
You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target audience Your marketing budgets Your advertising messages Your media plan Your product mix Your positioning/branding Your competition The economic recovery can be [...]
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. The multichannel marketing results leave those using only Facebook or Google in the dust. 600 marketers found that they boosted [...]
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If [...]
