Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they [...]
What makes a landing page that creates response and profits? Your leads have opened your direct mail, or email, or clicked your Facebook or digital ads. They come to your website or landing page but, instead of being intrigued an [...]
Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting and scientific marketing have dramatically improved in the last few years. Here are three little known [...]
Christmas is less than seven weeks away… do you have all of the presents you need? Here are two unique gift ideas for family, friends and clients who are entrepreneurs, business owners, or students. Anyone who [...]
I just gave a speech on 10 actionable D2C marketing trends for 2024 to supercharge your sales. These are the often-little known strategies and tactics that are working best today. Every reader should watch this 58-minute video no matter what [...]
E-commerce is a megatrend. In the early days of E-commerce, we were using the few digital opportunities that were available at the time to grow companies and launch products. Today the options are many and multiplying every year… And what [...]
There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” your market in a booming economy. But, past recessions and periods of slow growth or stagflation have proven to the [...]
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every follow-up or conversion series campaign I create, I’m always reminding recipients that they were interested and responded to our offer. [...]
How do you get new prospects and customers when companies and people are pulling back on spending in a recession — when businesses are laying people off or stopping their hiring process when the economy is uncertain? Many CEOs, vice [...]
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every email? Relevant Rewarding Reputation My book explains how to set up the most effective email campaigns in great detail … [...]
