Advertisers have found that podcasts are some of the best ROI media they use. 135 million Americans listen to podcasts monthly. The typical consumer listens to 8.3 episodes a week. 15% of podcast listeners say they stick to their current [...]
Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on advertising in non-battleground states. However, in the swing states, expect to pay 50% more in battleground states than they do [...]
Many of you are aware of Mark Burnett’s super successful shows, such as Shark Tank, The Apprentice, The Voice, and more. How did he start, and how did he find such a winning formula for the many series, including the [...]
Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% [...]
Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political marketing Less Inventory How you navigate this is critical to your cost per lead or sale. The nation’s first early [...]
One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and more larger companies are coming in. Magellan AI says podcasting's biggest advertisers spent a combined $49,523,300. Two-thirds of the top [...]
Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast should be audio or video. Video Podcast: 28% said they prefer video podcasts or audio. YouTube is the preferred video [...]
Should you allocate ad spending for a test for podcasting? The answer is yes. Your ROI should be outstanding if you do it right. We recommend it and see the results. That’s why Henkel’s Schwarzkopf Keratin Hair Color tried it, [...]
Ad growth for 2023-2024 is strong The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. Digital [...]
The number of podcast listeners has surged by approximately 70% over the past 4-5 years, with well over 150 million monthly podcast listeners in the U.S. and it’s still growing. Podcast advertising is also continuing to show growth in 2023 [...]
