“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
Marketing to Parents and Grandparents: How GeoSafari Captured Big Sales with This Wildly Successful B2C Campaign
Direct Mail: Powerful 3-D Breakthrough for Profitable Responses
13 Supercharging Keys to Successful Trade Show Marketing
Understanding Multichannel Marketing: How Your Company Can Do It Right… and Avoid Costly, Time-Consuming Blunder
Marketing Turnaround: Repositioning an Existing Product and Taking it to a Higher Level of Profitability and Growth
How Direct Response Digital Marketing Supercharges Your Marketing Campaigns
“Direct Mail” Retargeting (DMRT): Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
DTC Wine Marketing Test Results: Text Messages vs Email
The $350 Million Buyout: How a marketing campaign turned a dream into a reality
