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Digital Marketing

Digital Marketing

Top Marketing Guru Issues Chilling Warning: AI Deepfakes Could Tip the 2024 Election— 4 Things You Should Know…

The 2024 election will be the “election of deception.” Top Marketing Guru Craig Huey, winner of 113 marketing awards and author of The New Multichannel Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, [...]

Marketing Warning: 7 States Political Spending Will See Insane Skyrocketing Ad Costs

Political ad spending for the 2024 election will be history's most expensive. For marketers, that means higher costs, less inventory, and less response. And indeed, the political parties are already breaking spending records. So far, the Democratic National Committee reported [...]

11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy

Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. [...]

Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers

How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want [...]

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