How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want [...]
![E-Commerce Breakthrough New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]](https://cdmginc.com/wp-content/uploads/2024/05/E-Commerce-Breakthrough-New-Multichannel-Marketing-Campaign-Generates-11377-New-Customers-in-Just-Three-Months-See-Test-Results-669x272.jpg)
A publisher was excited about a new product he was writing about for his investment subscribers. He wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding [...]
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% [...]
![Little-known Copywriting Secret The Power of Believing [Video Briefing]](https://cdmginc.com/wp-content/uploads/2024/04/Little-known-Copywriting-Secret-The-Power-of-Believing-Video-Briefing-669x272.jpg)
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead [...]
