When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, cute introduction without telling the reader the point. Don’t make your prospect [...]
How can you increase direct mail response by 25-50%? Teaser copy. Teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want to [...]
To increase your response, copy should use the word “now.” It’s a power word often overlooked, so check your copy for how often you used “now.” “Now” creates a sense of immediacy and action. To stress immediacy, use the word [...]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV [...]
The feel of your copy, the tone, the energy – must come across as authoritative. Authoritative copy means words that include specific information, details, figures and facts that will resonate. Don’t just write that your product of service is unique. [...]
