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Integrated Marketing

Integrated Marketing

Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election [Winning Formula]

The difference between a winning political candidate and a losing political candidate… is usually the marketing strategy that identifies the right data and mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, [...]

Copy Corner: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close

AIDPPC is a powerful direct response formula that provides a winning path for prospects to take action. It starts with copy that grabs the prospects’ attention. After you’ve got their attention, then prove why it’s in their best interest to [...]

11 Direct Response Copy Rules to Live By

Inflation… politics… bad weather…? These are challenging times. These 11 direct response copy rules will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response. These copy rules apply to all media… landing pages, [...]

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