This week, let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece [...]
![How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]](https://cdmginc.com/wp-content/uploads/2024/02/1.How-A-Multichannel-Marketing-Campaign-Helped-A-Company-Dramatically-Expand-And-Grow-669x272.jpg)
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Before I give you the 5 steps, let me explain the marketing strategy. This new marketing program also [...]
A magalog looks like a magazine… but it’s not. It’s a direct-response direct-mail sales piece. It’s an infomercial in print. A magalog is a unique direct mail format we created several years ago… And entrepreneurs and small businesses have broken [...]
There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” your market in a booming economy. But, past recessions and periods of slow growth or stagflation have proven to the [...]
SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, SuperScout, in a competitive market with such heavy hitters as Norton. To set SuperScout apart, we created a magalog that [...]
