There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” your market in a booming economy. But, past recessions and periods of slow growth or stagflation have proven to the [...]
SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, SuperScout, in a competitive market with such heavy hitters as Norton. To set SuperScout apart, we created a magalog that [...]
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when [...]
A publisher was excited about a new product he was writing about for his investment subscribers and wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding [...]
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at [...]
