You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have [...]
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the [...]
Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign is absolutely essential. Strategically one of the best steps to use is an integrated multichannel campaign with a digital and [...]
Walmart is seriously innovative in its new e-commerce shopping. Here are 4 things you should know: Virtual Stores: The Walmart virtual store features three digital sections. They are called Y’allternative (Western theme), Go Chromatic (Metallic theme), and So Jelly (Sea [...]
The difference between a winning political candidate and a losing political candidate… is usually the marketing strategy that identifies the right data and mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, [...]
