I recently spoke to about 100 industry leaders on AI. New podcasts are coming out quickly, some good, some okay, and many bad. Now, GoDaddy has a new product. Domain registry service GoDaddy uses AI so small businesses can easily [...]
Videos need to be part of every marketing campaign if you're going to maximize results. I’ve successfully created over 700 videos and tested them multiple times. Usually, we put videos on landing pages, Facebook, VSLs, video logs, email campaigns, and [...]
Companies screw up… it happens. When you’re a successful company that sells your products worldwide, there are bound to be times when a defect makes it through the assembly line and in the hands of customers. We all know this, [...]
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… and knowing how well infomercials produce sales… Walmart is merging the ideas. Having created over 300 TV commercials, 400 videos, [...]
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. [...]
Should you allocate ad spending for a test for podcasting? The answer is yes. Your ROI should be outstanding if you do it right. We recommend it and see the results. That’s why Henkel’s Schwarzkopf Keratin Hair Color tried it, [...]
The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… [...]
Let me share one of the most common confusions among marketing directors and company presidents — it’s what is the best possible media format or channel to use in your marketing. You have many marketing channels or media options but [...]
Instagram Removes Shopping Tab: Part of Meta’s Continuing War on Advertisers? 4 Things You Should Know
