48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have [...]
80 to 1 ROI… It’s a marketer's dream. And that’s what happened with one multichannel or omnichannel campaign. The primary source of buyers and profits: a Newsalog A newsalog is a little-known, but powerful direct mail format. Direct mail in [...]
Writing an ad or direct mail piece requires balancing facts and emotions. Specific facts are needed when writing to certain individuals, or the sale/lead will not be generated. Others will respond best to a highly emotional piece. Some great fundraising [...]
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy, and graphics. You can test hundreds of variables that could help you boost your response. I did a campaign for a newsletter called Strategic Investing. [...]
Money Already Spent $2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of the $2.48 billion in the 2020 election cycle. Trump vs. Biden – Biden Way Ahead Since Super Tuesday, President Biden [...]
