Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]
When launching a new product, a direct response D2C/E-commerce strategy and tactics are a proven formula for success. For example, in the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a [...]
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!
A call to action can make or break the sale. And words matter! A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now available by invitation only” or “Now available [...]
Direct Response Copy Tip: Common Testimonial Trap Can Undermine Sales
Make sure your testimonials are working for you, not against you. Let’s evaluate the Too-Perfect Testimonial. I know… you want your testimonials to look sharp and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the problem: It looks fake. [...]
11 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales
Now is the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember, Cyber Monday starts November 2nd. Your small window is rapidly closing. There’s little time for completely redesigning your website or landing page. But there are a [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during a recession! What made it so successful? Three words — Direct marketing strategies. The product was a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break into [...]
Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]
When launching a new product, a direct response D2C/E-commerce strategy and tactics are a proven formula for success. For example, [...]
Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!
A call to action can make or break the sale. And words matter! A test was recently run for a [...]
Direct Response Copy Tip: Common Testimonial Trap Can Undermine Sales
Make sure your testimonials are working for you, not against you. Let’s evaluate the Too-Perfect Testimonial. I know… you want [...]
11 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales
Now is the time to get ready for Christmas. Your website or landing page can increase — or crush — [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during [...]