Direct mail art is more challenging than you may at first think. And it’s more impactful that you might think. Many direct mail campaigns have been crippled or destroyed because the artist violated critical rules that have been proven successful. [...]
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. It’s like being in chains, totally dependent on retail decision. Breaking free is good for the bottom [...]
A call to action can make or break the sale. And words matter! A test was run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more [...]
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was in California at the Natural Products Expo West, where there were 65,000 attendees… and 3,000 exhibitors. It was massive. And [...]
The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” will be before you write your copy. The 5 “U’s” are: #1 Unusual Approach: Every day, your prospects see dozens, [...]
What do you do when your budget is tight, but you want some leads? That’s the challenge we found in the last recession for SurfControl. SurfControl is a global provider of corporate security software. The marketing goal they presented to [...]
Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the [...]
When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over two million of the most active investors follow the [...]
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t [...]
During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has been proven to be the wrong cure for the problem. Just like raising taxes in a recession causes a greater [...]
