You always want to test because you always want to learn and beat the control to increase responses. The smartest marketers in the world always seem to get tests wrong. That’s because the marketplace is always right, the “expert” isn’t. [...]
Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy will probably win. But I do believe something in the copy should be short. In fact, most copywriters make a [...]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the [...]
How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your landing page, direct mail letter, or email needs one little-known copy secret that will increase your response. It's a strategic [...]
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. In a time of rising prices and uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case [...]
Are you a marketer of health products? Craig will be speaking at Natural Products Expo West on March 8-11 2023 on “7 Trends for Marketing Profitably Through A Recession.” Expo West is the nation’s largest conference – over 20,000 attendees [...]
Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar companies with the help of radio advertising. In fact, the top advertisers on radio are direct response marketers. Who are [...]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 104 awards for the creative. What is [...]
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of inflation and recession… Your product is unheard of… Your target audience is especially skeptical… And it’s a big ticket item, with a starting price [...]
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using or adjusting your strategy? Trend # 1. Costs Increasing. Digital marketing spending [...]
