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Blog2025-03-18T13:51:10-06:00
205, 2024

2024: 4 E-commerce Predictions

By |May 2, 2024|Advertising & Marketing, Digital Marketing, E-Commerce, Facebook/Social Media, Social Media|

Here are four E-commerce predictions for 2024: Retail social commerce sales in the U.S. are expected to total $82.82 billion in 2024, a 23.5% year-over-year gain. Long-form content is dramatically increasing despite TikTok continuing to lead the short-form push. Amazon will roll out ads on Prime Video, which will be [...]

205, 2024

Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers

By |May 2, 2024|Advertising & Marketing, Digital Marketing, Email Marketing, Lead Generation, Multichannel Marketing, Website/Landing Page Strategies and Tactics|

Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: [...]

205, 2024

E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]

By |May 2, 2024|Advertising & Marketing, Digital Marketing, Direct Mail, E-Commerce, Email Marketing, Facebook/Social Media, Multichannel Marketing|

A publisher was excited about a new product he was writing about for his investment subscribers. He wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding new medical technology, I got excited too and told them, [...]

2504, 2024

33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]

By |April 25, 2024|Advertising & Marketing, Digital Marketing, Integrated Marketing, Marketing Trends, Multichannel Marketing, New Strategies and Tactics|

33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be [...]

2504, 2024

Testing Corner: The Power of a Direct Mail Generated Name in an Online World

By |April 25, 2024|Advertising & Marketing, Copy Tips, Direct Mail, Direct Response Copy Tips, Latest Direct Mail|

We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take [...]

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