2024: 4 E-commerce Predictions
Here are four E-commerce predictions for 2024: Retail social commerce sales in the U.S. are expected to total $82.82 billion in 2024, a 23.5% year-over-year gain. Long-form content is dramatically increasing despite TikTok continuing to lead the short-form push. Amazon will roll out ads on Prime Video, which will be [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: [...]
E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
A publisher was excited about a new product he was writing about for his investment subscribers. He wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding new medical technology, I got excited too and told them, [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be [...]
Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take [...]
2024: 4 E-commerce Predictions
Here are four E-commerce predictions for 2024: Retail social commerce sales in the U.S. are expected to total $82.82 billion [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is [...]
E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
A publisher was excited about a new product he was writing about for his investment subscribers. He wanted to know [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks [...]
Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for [...]