Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign is absolutely essential. Strategically one of the best steps to use is an integrated multichannel campaign with a digital and [...]
Walmart is seriously innovative in its new e-commerce shopping. Here are 4 things you should know: Virtual Stores: The Walmart virtual store features three digital sections. They are called Y’allternative (Western theme), Go Chromatic (Metallic theme), and So Jelly (Sea [...]
The difference between a winning political candidate and a losing political candidate… is usually the marketing strategy that identifies the right data and mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, [...]
AIDPPC is a powerful direct response formula that provides a winning path for prospects to take action. It starts with copy that grabs the prospects’ attention. After you’ve got their attention, then prove why it’s in their best interest to [...]
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as [...]
