Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the [...]
For selling a product or service … For lead generation or sales ... For consumers or B to B marketing ... The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough [...]
At this year’s Super Bowl, if you paid $14 million, your ad better get accountable response. Did it work or didn’t it? Did it generate leads or sales worth spending $14 million? A key to creating a powerful, successful campaign [...]
Digital Marketing is changing fast. Here are 7 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using? Trend # 1. Dramatic Growth in Digital Marketing. More budgets are seeing [...]
Where $161.5 Billion is Going The advertising industry saw a historic boom in 2021. 2022 is expected to be better. The advertising industry is seeing this boom on both the national level and local level. Local includes for example: The [...]
How solutions can make or break your response rate. Be selective in your salutation for a landing page, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Sir” or “Dear Gentlemen.” Your first [...]
Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, and more money. Whether you’re driving or running, with the audio book you can hear how to set up the [...]
E-commerce sales for his year has hit a historic high because of the pandemic. Forbes reports a total of $39 billion for digital ecommerce sales across the major shopping days of Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber [...]
Discover 28 strategies that will allow anyone to realize the potential of multichannel, integrated marketing. … from Facebook retargeting to direct mail to direct response copy, it’s all in there – and you can see how they all affect [...]
One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s [...]
