One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and more larger companies are coming in. Magellan AI says podcasting's biggest advertisers spent a combined $49,523,300. Two-thirds of the top [...]
Where are advertisers spending their money on Google? Here are the trends that may impact you! Total Google advertising revenues hit $61.66 billion, up 13% year over year. Trend #1: Search Google’s largest segment grew 14%, $46.16 billion. Trend #2: [...]
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and [...]
Here are four E-commerce predictions for 2024: Retail social commerce sales in the U.S. are expected to total $82.82 billion in 2024, a 23.5% year-over-year gain. Long-form content is dramatically increasing despite TikTok continuing to lead the short-form push. Amazon [...]
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his [...]
