Videos need to be part of every marketing campaign if you're going to maximize results. I’ve successfully created over 700 videos and tested them multiple times. Usually, we put videos on landing pages, Facebook, VSLs, video logs, email campaigns, and [...]
Testimonials can boost your response…Sometimes dramatically. You should use testimonials on your loading pages, ad website, video/TV/podcasts/radio, social ad, digital media, direct mail… in other words, everywhere. Here are 7 secrets I’ve learned over the years from my client's testing [...]
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing [...]
Companies screw up… it happens. When you’re a successful company that sells your products worldwide, there are bound to be times when a defect makes it through the assembly line and in the hands of customers. We all know this, [...]
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… and knowing how well infomercials produce sales… Walmart is merging the ideas. Having created over 300 TV commercials, 400 videos, [...]
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. [...]
YouTube’s ad revenue is expected to grow 4% in 2023, double that of the previous year. YouTube ads currently reach 2.07 billion adults globally, almost two times that of TikTok and Instagram. More than 1 billion hours of videos are [...]
The end of December and the beginning have historically been a spike in response to generate leads and sales. In this post pandemic environment, the expectation is that the January spike will be even greater that last year. That means, [...]
Facebook advertising can be powerful – It’s cost-effective, targeted and gives you multiple ways to reach your best prospects with your offer. But you should always test different headlines to see what will get the best response. I recently did [...]
Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that “look” like your existing customers. These are prospects who are far more likely to respond to your offer and become [...]
