One of the tools we use for our clients' websites and landing pages is a "floater." It looks and feels like a pop-up, but it isn't. The primary purpose of a floater is to build your email list. And it [...]
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to [...]
Many marketers make this deadly marketing blunder…and don’t even know it. They don’t know that they’re killing response and driving away potential customers. What is it? They rely on their corporate website to drive sales – instead of a single, [...]
A blog or “comments” section on your website is great for SEO. It’s great for community involvement. It’s great for getting your name out there. But sometimes, comment spamming happens. What is comment spamming? This is when someone posts unsolicited [...]
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know [...]
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all [...]
Are you losing leads and sales because of "shopping cart blunders"? Here is a short, 2 minute video brief you’ll want to see to make sure your shopping cart is as powerful as it should be. If you'd like to talk [...]
In 2017, the average online shopping cart abandonment rate was 69%. 61% of these shoppers abandon their carts because of extra costs—shipping, taxes, etc. 35% abandon their carts because the website asks them to create an account. 27% of shoppers [...]
This is your SEO survival checklist...what you absolutely must know for search engine optimization. Make sure all your websites and landing pages have the following for SEO: 1. SEO keywords… These are the words and phrases that help people find [...]
Getting a prospect to the landing page is only half the battle. Do not neglect your landing page. If you want to maximize your profits and increase your conversion rate, then you absolutely must get your landing page right. As [...]
