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Blog2025-03-18T13:51:10-06:00
1804, 2024

Forbes’ Annual List of Billionaires

By |April 18, 2024|Current Events|

Forbes’ annual list of the world’s billionaires revealed there are 2,781 billionaires worldwide, worth an estimated $14.2 trillion. At least one of them - Jeff Bezos - achieved his fortune by direct marketing. This year’s list added 141 more billionaires in assets. The U.S. has the most billionaires, with 813 [...]

1804, 2024

10-point Checklist: Does Your 2024 Marketing Plan Support Your Business Goals and Today’s New Marketing Conditions? [Free consultation]

By |April 18, 2024|Advertising & Marketing, Current Events, Multichannel Marketing, New Strategies and Tactics|

You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception of your product or service in light of competition, economy, and other factors? Your Data… Are you using the [...]

1804, 2024

Little-known Copywriting Secret: The Power of Believing [Video Briefing]

By |April 18, 2024|Advertising & Marketing, Digital Marketing, Direct Mail, Email Marketing, Facebook/Social Media, Multichannel Marketing, New Strategies and Tactics, Product Marketing|

Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the critical components to write great copy that motivates people to [...]

1804, 2024

D2C: How A Delivery Service Generated 3X Daily Customer Increase… The Little-Known Secret to Successfully Using Paid Search Advertising and the A-B Split

By |April 18, 2024|Advertising & Marketing, Digital Marketing, Email Marketing, Facebook/Social Media, Multichannel Marketing, Social Media|

3X increase in new customers… daily. That is the result of a recent direct response campaign we created for a meal delivery service. How? By using a little-known secret that we have perfected. Let me explain. Paid social advertising is a means of targeting a specific audience by creating advertising or [...]

904, 2024

Death of Direct Mail?…

By |April 9, 2024|Advertising & Marketing, Digital Marketing, Direct Mail, Latest Direct Mail, Multichannel Marketing|

“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even [...]

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