Are you Ready for 2024? [10 New Marketing Trends for 2024]
About a year ago, I gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge your sales. These are the often-little-known strategies and tactics that are working best today… as well as new megatrends. Every reader should watch this 58-minute video, regardless of their product [...]
How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through five recessions/stagflation, the historic Jimmy Carter 14% inflation rate (and Biden’s 20% in four years) … and 20% interest rates… I have some perspective. I even have a strategy of hope [...]
Videolog Produces 14% Response Rate: Perfect Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without. Finally, we tested the headlines. Here are our results: We know editorial ads work [...]
Copy Tip: Use Exclamation Points, but Sparingly!
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points can make your copy sound cheesy or, worse, unbelievable. On rare occasions, they are needed to change the tone. See how differently these examples read, thanks [...]
Are you Ready for 2024? [10 New Marketing Trends for 2024]
About a year ago, I gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge [...]
How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through five [...]
Videolog Produces 14% Response Rate: Perfect Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look [...]
Copy Tip: Use Exclamation Points, but Sparingly!
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. [...]