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Blog2025-03-18T13:51:10-06:00
2902, 2024

How and Why You Should Have a Loyalty Program: Mastering the Power of Data Base Marketing in an Age of Economic Uncertainty [Top 3 Types of Programs]

By |February 29, 2024|Advertising & Marketing, Digital Marketing, E-Commerce, Loyalty Programs, Marketing Trends|

Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It increases sales if done right. And it increases the Lifetime Value (LTV) of each customer for the long term. Loyalty Programs are an effective communications channel that build trust and [...]

2902, 2024

How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]

By |February 29, 2024|Advertising & Marketing, Digital Marketing, Email Marketing, Magalog, Marketing Trends, Multichannel Marketing, Newsalog|

Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Before I give you the 5 steps, let me explain the marketing strategy. This new marketing program also consisted of a multichannel campaign. It was divided into two [...]

2902, 2024

Using Preemptive Copy to Ease Their Worries In A Product Introduction, Competitive Market, or Stagflation/Inflation Economy

By |February 29, 2024|Advertising & Marketing, Copy Tips, Direct Response Copy Tips, Recession/Inflation|

As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive Copy”: In a time of high prices and business/economic uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case if they are unfamiliar [...]

802, 2024

Does Your 2024 Marketing Plan Support Your Business Goals and the New Marketing Conditions?

By |February 8, 2024|Advertising & Marketing, Marketing Trends, Multichannel Marketing, New Strategies and Tactics|

You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception? Your marketing budgets… Does it match today’s new market conditions for 2024? Your advertising messages… Have they been updated? [...]

802, 2024

How A Multichannel Marketing Campaign Helped A Company Generate a 9.57 to 1 ROI [5 Steps To Success And Campaign Results]

By |February 8, 2024|Advertising & Marketing, Digital Marketing, E-Commerce, Email Marketing, Multichannel Marketing, New Strategies and Tactics|

Achieving a 9.57 to 1 ROI. That’s what happened to one marketer using multichannel e-commerce marketing strategies and tactics. Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an [...]

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