Facebook: New Breakthrough Service

I love using Facebook. It keeps getting better. The latest tool I’m using for clients is Facebook Lead Ads. This is where I can instantly capture a prospect’s email and postal address. Now I can integrate new leads automatically with CRM’s and other systems. This...

Facebook Video – 4 “musts”

If you use powerful direct response video on Facebook, you’ll get more leads or sales. Here are 4 “musts” for a successful campaign: For our Facebook campaigns, we use video for our CDMG clients. Here are some must do’s: Have powerful teaser text at the start to drive...

Creating a “Look-Alike” Audience

There are two ways to create a look-alike audience. Both are producing awesome returns for my clients: Transactional data. This way is based on thousands of transactional data. These are purchases that can create powerful audiences which are clones of your own...