E-commerce companies’ use of loyalty programs and subscription services has been growing dramatically, especially Costco. During a recession or demand destruction caused by inflation or stagflation, these types of programs are often the lifeblood of maintaining profitability and, in some [...]
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a [...]
What’s the most important thing Costco sells in its stores? Gas? Food? Gold? Hot dogs and pizza? “The most important item we sell is the membership card,” Ron Vachris told Fortune. Why? Because Costco has 130 million members who pay [...]
Direct Response TV – 30, 60, and 120-second commercials – generates good ROI and builds sales and client bases. And infomercials still work well. But direct-response TV is seeing a shrinking audience. 55% of U.S. consumers use a Smart TV [...]
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects get through, their inboxes are filled with unread emails. Marketers still use email – because it works. Here are 3 [...]
