5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are [...]
7 Benefits to Multichannel, Integrated Marketing
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just rely on one channel to drive prospects to your landing [...]
3 Stunning Online Shopping Facts You Need to Know
The results were stunning… and useful. YouGov released an online shopping survey. Here are the top 4 findings: Free Shipping 89% of Americans say free shipping is important to their online purchasing. Free Shipping Upsell 72% of women who shop online say they sometimes or often find themselves spending more [...]
E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C Marketers
Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small and medium size businesses who can use TV as a [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or a 20-page magalog… but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead… and potential new profits. [...]
Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. With direct response copy, always begin with your strongest selling point. Many times, when I read direct response copy written by a newbie, I notice they start out [...]
Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The Weather Channel. The cable television [...]
Pinterest Search Challenges Google Search
More than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks to AI searches. But under the radar, there is another channel creating Google defection. According to a new Adobe survey, Pinterest search is a real Google competitor. With a visual-first [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Google’s 4 New Tools Google Ads launched four new tools to improve first-party data. The new tools include: Google tag gateway for advertiser New diagnostics for data quality On-device conversion measurement using event data Integrated conversion measurement. Zuckerberg: Meta May [...]
The Offer: Little Known Secret For Supercharging Your Response [Plus 7 Steps For A Crowdfunding Campaign To Raise Capital]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t what you get. It’s what the prospect gets. [...]
The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation and a recession. Prospects and clients are potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be [...]
Testing Corner: Little Differences on Your Landing Pages and Website Mean Significant Results
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many many marketers who routinely use their landing pages [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands [...]
Response Rate Skyrockets, Thanks to Retromarketing
Sometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and powerfully increase response. It’s a form of retromarketing: The newsalog. Here is how it started. One client came to us, looking for a new postal mailing format. They had tried [...]
Landing Page and Website Suicide: “Don’t Make Me Think”
A study shows that 83% of online users who immediately leave a website leave because they can’t find what they need. It’s evident that many marketers are losing time, money and customers by violating direct marketing rules and basic human psychology with their company landing pages and websites. Consider 4 [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not about opinion … it’s about test results. Who [...]
Copy Tip: Write Your Copy “Out Loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real face-to-face conversation. Conversational copy forces the sales message to [...]
Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales
You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page mistakes. And there are four easy fixes. But it’s overlooked by many. It’s a powerful way to boost your advertising response. It’s deceptively simple: Your Call to Action (CTA)—especially the [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know
The audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk an audience of marketing and advertising professionals was stunned. To both audiences I said during times of economic uncertainty, businesses often make poor choices that are destructive but seem logical [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [VIDEO]
The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items [...]
Direct Mail Breakthrough In An Online World [VIDEO]
“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital or email. That’s largely due to better AI generated TDM – Targeted Data Modeling. And of course, new formats and 86% lift in response with multichannel marketing. But creative must [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires are on Forbes’ Billionaire list. That’s up 247 from the 2024 list. #1 on the list? Elon Musk. Here are the top 10: Rank Name Net Worth Age Country/ Territory [...]
Special Publisher Alert
Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.” Click HERE. One of the key benefits I should have stressed, beyond the huge improvement in RCS lead generation [...]
Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference landing page, where the control page displayed a partial reference entry and ended [...]
Copy Tip: Don’t Go Overboard!
Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone. See how differently these examples read thanks [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually [...]
7 Benefits to Multichannel, Integrated Marketing
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that [...]
3 Stunning Online Shopping Facts You Need to Know
The results were stunning… and useful. YouGov released an online shopping survey. Here are the top 4 findings: Free Shipping [...]
E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C Marketers
Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or [...]
Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars [...]
Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new [...]
Pinterest Search Challenges Google Search
More than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Google’s 4 New Tools Google Ads launched four new tools [...]
The Offer: Little Known Secret For Supercharging Your Response [Plus 7 Steps For A Crowdfunding Campaign To Raise Capital]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make [...]
The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks [...]
Testing Corner: Little Differences on Your Landing Pages and Website Mean Significant Results
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you [...]
Response Rate Skyrockets, Thanks to Retromarketing
Sometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and [...]
Landing Page and Website Suicide: “Don’t Make Me Think”
A study shows that 83% of online users who immediately leave a website leave because they can’t find what they [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in [...]
Copy Tip: Write Your Copy “Out Loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to [...]
Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales
You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know
The audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [VIDEO]
The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for [...]
Direct Mail Breakthrough In An Online World [VIDEO]
“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires [...]
Special Publisher Alert
Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock [...]
Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely [...]
Copy Tip: Don’t Go Overboard!
Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation [...]