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Blog2025-03-18T13:51:10-06:00
3004, 2025

The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy

By |April 30, 2025|Recession/Inflation, ROI, Successful Marketing Campaigns|

CEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation and a recession. Prospects and clients are potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to [...]

3004, 2025

33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]

By |April 30, 2025|Bookalog, Magalog, Multichannel Marketing, Newsalog, Response, Videolog|

33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be [...]

2804, 2025

Testing Corner: Little Differences on Your Landing Pages and Website Mean Significant Results

By |April 28, 2025|Advertising & Marketing, Landing Pages, Testing Corner|

The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many many marketers who routinely use their landing pages [...]

2304, 2025

10 Great Copy Tips for Online and Offline Marketing!

By |April 23, 2025|Advertising & Marketing, Copy Tips, Digital Marketing, ROI|

Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands [...]

1504, 2025

Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales 

By |April 15, 2025|Advertising & Marketing, Landing Pages, Successful Marketing Campaigns|

You’re losing leads.  You’re losing sales.  You’re losing profits.  And it’s all because of four common ad and landing page mistakes.  And there are four easy fixes.   But it’s overlooked by many. It’s a powerful way to boost your advertising response. It’s deceptively simple:  Your Call to Action (CTA)—especially the [...]

1504, 2025

Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know

By |April 15, 2025|Advertising & Marketing, Business Growth, Direct Response Marketing, Investment Marketing|

The audience was shocked.  What I told company Presidents changed an important reality most got wrong.   And at another talk an audience of marketing and advertising professionals was stunned.   To both audiences I said during times of economic uncertainty, businesses often make poor choices that are destructive but seem logical [...]

904, 2025

Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [VIDEO]

By |April 9, 2025|Customer Interest, E-Commerce, Product Marketing|

The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items [...]

904, 2025

Direct Mail Breakthrough In An Online World [VIDEO]

By |April 9, 2025|Direct Mail, Lead Generation, ROI, Sales, Transactional Data Modeling|

“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital or email. That’s largely due to better AI generated TDM – Targeted Data Modeling. And of course, new formats and 86% lift in response with multichannel marketing. But creative must [...]

904, 2025

4 Short Little-Known Things Every President & Marketer Should Know

By |April 9, 2025|Advertising & Marketing, Amazon, Artificial Intelligence, Google|

Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires are on Forbes’ Billionaire list. That’s up 247 from the 2024 list. #1 on the list? Elon Musk. Here are the top 10: Rank Name Net Worth Age Country/ Territory [...]

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