The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation and a recession. Prospects and clients are potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be [...]
Testing Corner: Little Differences on Your Landing Pages and Website Mean Significant Results
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many many marketers who routinely use their landing pages [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy. Take [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands [...]
Response Rate Skyrockets, Thanks to Retromarketing
Sometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and powerfully increase response. It’s a form of retromarketing: The newsalog. Here is how it started. One client came to us, looking for a new postal mailing format. They had tried [...]
Landing Page and Website Suicide: “Don’t Make Me Think”
A study shows that 83% of online users who immediately leave a website leave because they can’t find what they need. It’s evident that many marketers are losing time, money and customers by violating direct marketing rules and basic human psychology with their company landing pages and websites. Consider 4 [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not about opinion … it’s about test results. Who [...]
Copy Tip: Write Your Copy “Out Loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real face-to-face conversation. Conversational copy forces the sales message to [...]
Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales
You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page mistakes. And there are four easy fixes. But it’s overlooked by many. It’s a powerful way to boost your advertising response. It’s deceptively simple: Your Call to Action (CTA)—especially the [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know
The audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk an audience of marketing and advertising professionals was stunned. To both audiences I said during times of economic uncertainty, businesses often make poor choices that are destructive but seem logical [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [VIDEO]
The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items [...]
Direct Mail Breakthrough In An Online World [VIDEO]
“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital or email. That’s largely due to better AI generated TDM – Targeted Data Modeling. And of course, new formats and 86% lift in response with multichannel marketing. But creative must [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires are on Forbes’ Billionaire list. That’s up 247 from the 2024 list. #1 on the list? Elon Musk. Here are the top 10: Rank Name Net Worth Age Country/ Territory [...]
Special Publisher Alert
Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.” Click HERE. One of the key benefits I should have stressed, beyond the huge improvement in RCS lead generation [...]
The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks [...]
Testing Corner: Little Differences on Your Landing Pages and Website Mean Significant Results
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a [...]
Copy Tip: The Incredible Power of NOW
One of the most highly effective words in the direct marketer’s dictionary is the word “now.” The word “now” added [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you [...]
Response Rate Skyrockets, Thanks to Retromarketing
Sometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and [...]
Landing Page and Website Suicide: “Don’t Make Me Think”
A study shows that 83% of online users who immediately leave a website leave because they can’t find what they [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in [...]
Copy Tip: Write Your Copy “Out Loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to [...]
Four Overlooked Ad and Landing Page Mistakes Costing You Leads on Sales
You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During Economic Uncertainty and Fears of A Recession – 6 Things You Should Know
The audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [VIDEO]
The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for [...]
Direct Mail Breakthrough In An Online World [VIDEO]
“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires [...]
Special Publisher Alert
Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock [...]